American Ivy (Articles of Interest)

Country: USA

Number of Episodes: 7

Average Length: 45 minutes

Year of Release: 2022

Created by: 99% Invisible

Preppy is a look and an attitude. A style of dressing and being seen that communicates something about your place in the world or where you'd like that place to be. Though it may appear to have American roots, its origins and redemption stories take us to Japan among other places, where the style has its own life force outside of the strictures of its American roots. A detailed journey through the history of the preppy style with detours into class, race, trends, branding, and taste.